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Elaborating the Role of Organizational Learning in Marketing Strategy Research
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Park, Jeong Eun | - |
dc.contributor.author | Lee, Sung Ho | - |
dc.date.accessioned | 2010-01-15T06:32:02Z | - |
dc.date.available | 2010-01-15T06:32:02Z | - |
dc.date.issued | 2009-06 | - |
dc.identifier.citation | Seoul Journal of Business, Vol.15 No.1, pp. 3-25 | - |
dc.identifier.issn | 1226-9816 | - |
dc.identifier.uri | https://hdl.handle.net/10371/32061 | - |
dc.description.abstract | Although the concepts and results of organizational learning research
have been incorporated into the context of marketing, the integration efforts have not been sufficient. In this paper, we discuss the Bell, Whitwell, and Lukas (2002) typology of organizational learning and offer insights as to its usefulness for deriving future marketing strategy research questions. Although the typology has some limitations and waits for empirical testing, the authors believe that it is useful in developing a number of marketing strategy research questions relating to market-based learning. We present such key research questions and implications for future research directions. | - |
dc.language.iso | en | - |
dc.publisher | College of Business Administration (경영대학) | - |
dc.subject | marketing strategy | - |
dc.subject | competitive advantage | - |
dc.subject | organizational learning | - |
dc.subject | market-based learning | - |
dc.title | Elaborating the Role of Organizational Learning in Marketing Strategy Research | - |
dc.type | SNU Journal | - |
dc.contributor.AlternativeAuthor | 박정은 | - |
dc.contributor.AlternativeAuthor | 이성호 | - |
dc.citation.journaltitle | Seoul Journal of Business | - |
dc.citation.endpage | 25 | - |
dc.citation.number | 1 | - |
dc.citation.pages | 3-25 | - |
dc.citation.startpage | 3 | - |
dc.citation.volume | 15 | - |
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