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Predictors of E-commerce Use of the Internet: A Multinational Comparative Study —the U.S., the Netherlands, and S. Korea
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- Authors
- Issue Date
- 2009-06
- Citation
- Seoul Journal of Business, Vol.15 No.1, pp. 65-90
- Keywords
- online consumer behavior ; motivation ; e-commerce ; crossnational comparison ; the U.S. ; the Netherlands ; South Korea ; hierarchical regression analysis
- Abstract
- With a focus on online consumer behavior in highly-wired countries
(the United States, the Netherlands, and South Korea), this study
attempted to identify and compare predictors of e-commerce activities in
three areas — finance, product, and entertainment. The cross-national
comparison revealed that users in each country did not have a
compatible pattern of predictors in e-commerce activities. Although an
age, web experiences, and a motivation of having less pressure were
common predictors, there existed different social and cultural impacts
on online consumer behaviors in each country. The main implication of
this exploratory crossnational comparative study for e-commerce is that
there are both global and local determinants of online consumer
behavior. Therefore, researchers and practitioners should consider both culture-general and culture-specific components in multinational online
commerce services and marketing.
- ISSN
- 1226-9816
- Language
- English
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