S-Space College of Business Administration/Business School (경영대학/대학원) Dept. of Business Administration (경영학과) Seoul Journal of Business (SJB) Seoul Journal of Business Volume 15, Number 1/2 (2009)
Drivers of Sustainable Innovation: Exploratory Views And Corporate Strategies
- Issue Date
- Seoul Journal of Business, Vol.15 No.2, pp. 85-115
- sustainable innovation ; economic growth and the environ-ment ; corporate social responsibility ; sustainability
- Various forces drive corporate commitment to sustainable innovation including: (a) external stimuli, (b) business opportunities, and (c) a business orientation toward corporate social responsibility. The depth of corporate response to these drivers is shaped by how the managing team of a corporation views the relationship between economic growth and the environment. This paper examines associations between key drivers of sustainable innovation and three alternative views of the economic growth-environment relationship. We also examine three contrasting modes of corporate response (i.e. compliance, commitment and resistance) to those drivers and suggest directions for further research on the corporate practice of sustainable innovation.