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College of Business Administration/Business School (경영대학/대학원)
Dept. of Business Administration (경영학과)
Theses (Master's Degree_경영학과)
顧客의 平生價値增進을 위한 데이터베이스 마케팅 技法의 考察 : 케이블 TV 홈쇼핑 産業에 適用
- Authors
- Advisor
- 김병도
- Issue Date
- 1999
- Publisher
- 서울대학교 대학원
- Description
- 학위논문(석사)--서울대학교 대학원 :경영학과 경영학전공,1999.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000071688
https://hdl.handle.net/10371/33304
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