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소비자의 생활한복 채택과정에 관한 연구 : Rogers의 혁신 채택 모델을 적용하여 : A Study of consumers` adoption process of casual Hanbok : applying Rogers` model of innovation decision process
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- Authors
- Advisor
- 이은영
- Issue Date
- 2001
- Publisher
- 서울대학교 대학원
- Keywords
- casual Hanbok ; 생활한복 ; Rogers` model of innovation decision process ; 혁신 채택 ; innovative characteristics ; 혁신 특성 ; sociocultural value ; 사회문화적 가치 ; Rogers 혁신채택 모델
- Description
- 학위논문(박사)--서울대학교 대학원 :의류학과,2001.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000066433
https://hdl.handle.net/10371/34634
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