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인터넷 逆市場 형성과정에서 情報中間商 役割에 대한 硏究 : 集合商街 入店業體의 參與意圖를 中心으로
Study on the infomediary role in structuring the internet reverse market : vendors` participation intention to the internet reverse market

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Authors
이동일
Advisor
임종원
Issue Date
2000
Publisher
서울대학교 대학원
Keywords
인터넷 마케팅internet marketing인터넷 경로갈등Internet Channel Conflict인터넷 역시장Internet reverse market정보중간상Infomediary가상공동체Network Effect
Description
학위논문(박사)--서울대학교 대학원 :경영학과 경영학전공,2000.
Language
Korean
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000071026
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Theses (Ph.D. / Sc.D._경영학과)
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