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College of Engineering/Engineering Practice School (공과대학/대학원)
Dept. of Industrial Engineering (산업공학과)
Theses (Ph.D. / Sc.D._산업공학과)
공급사슬 상의 주문비용 감소 및 판촉에 대한 투자 효과 분석 : (A)Study on the trade-off effect of investment on ordering cost reduction and sales promotion
- Authors
- Advisor
- 강석호
- Issue Date
- 2002
- Publisher
- 서울대학교 대학원
- Keywords
- 공급사슬관리(SCM) ; Supply chain management (SCM) ; 영업 및 생산의 통합조정 ; Coordination of marketing and ordering ; 주문비용 ; Sales promotion ; 판촉 ; Pricing and investments ; 가격정책 ; Genetic algorithm
- Description
- 학위논문(박사)--서울대학교 대학원 :산업공학과,2002.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000062949
https://hdl.handle.net/10371/34720
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