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College of Business Administration/Business School (경영대학/대학원)
Dept. of Business Administration (경영학과)
Theses (Ph.D. / Sc.D._경영학과)
New recommender system for web personalization
- Authors
- Advisor
- 김병도
- Issue Date
- 2001
- Publisher
- 서울대학교 경영대학원
- Keywords
- recommender system ; 추천 모형 ; personalized marketing ; 고객 맞춤형 마케팅 ; hybrid model ; 혼합 방식 ; collaborative-filtering ; 구전효과 방식 ; content-based ; 내용 중심 방식
- Description
- Thesis (doctoral)--서울대학교 경영대학원 :경영학과,2001.
- Language
- English
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000063209
https://hdl.handle.net/10371/35259
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