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온라인 준거집단에 대한 개념적 고찰 : A Conceptual Study on On-Line Reference Group
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 장정주 | - |
| dc.contributor.author | 이현숙 | - |
| dc.date.accessioned | 2010-01-18T07:50:37Z | - |
| dc.date.available | 2010-01-18T07:50:37Z | - |
| dc.date.issued | 2004-12 | - |
| dc.identifier.citation | 경영논집, Vol.38 No.4, pp. 19-28 | - |
| dc.identifier.issn | 1229-0491 | - |
| dc.identifier.uri | https://hdl.handle.net/10371/36901 | - |
| dc.description.abstract | It is claimed that online reference groups influence online consumers shopping behavior.
This paper explores the notion of online reference groups, attempts to provide conceptual framework to characterize them, and discusses their influences to online consumers. Practical and theoretical implications are discussed including future research directions. | - |
| dc.language.iso | ko | - |
| dc.publisher | 서울대학교 경영대학 경영연구소 | - |
| dc.subject | Online reference groups | - |
| dc.subject | Online reference group influences | - |
| dc.subject | Online consumers’ purchase decision making | - |
| dc.subject | Electronic Commerce | - |
| dc.title | 온라인 준거집단에 대한 개념적 고찰 | - |
| dc.title.alternative | A Conceptual Study on On-Line Reference Group | - |
| dc.type | SNU Journal | - |
| dc.contributor.AlternativeAuthor | Jahng, Jung Joo | - |
| dc.contributor.AlternativeAuthor | Rhee, Hyeun-Suk | - |
| dc.citation.journaltitle | 경영논집 | - |
| dc.citation.endpage | 28 | - |
| dc.citation.number | 4 | - |
| dc.citation.pages | 19-28 | - |
| dc.citation.startpage | 19 | - |
| dc.citation.volume | 38 | - |
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