자동차 A/S 부품 유통에서의 정보비대칭성에 관한 연구

Abstract

Market failure problem has been one of the key issues in marketing research area since

Akerlof (1970) proposed the urgency of the issue. Although many researchers pointed out the

validity of the theoretical results, the empirical studies are insufficient. Chu and Chus study

(1994) is one of the theoretical researches which have not yet been proven empirically but

calls for empirical validation.

In this paper, we examine the asymmetric information problem in the automotive

components industry through the data gathered in Korean automotive components industry.

We find that there is some possibility of market failure in the industry and the intermediary

brand may be a proper signal of the hidden quality of automotive components. These

findings give support to the theoretical predictions of Chu and Chu (1994).