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공격적 정치광고의 효과와 그 관련변인들의 관계에 관한 연구 : The Effect of negative political advertising and the relations of the variables influencing its effect
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- Authors
- Advisor
- 양승목
- Issue Date
- 2000
- Publisher
- 서울대학교 대학원
- Keywords
- 공격적 정치광고 ; negative political advertising ; 광고의 공격성 ; attackness of the advertising ; 정치적 관심 ; political interest ; 후보에 대한 태도 ; attitude toward the candidate ; 광고에 대한 윤리적 판단 ; attitude toward the advertisement
- Description
- 학위논문(박사)--서울대학교 대학원 :언론정보학과,2000.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000071019
https://hdl.handle.net/10371/37922
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