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의약품 시장 점유율 결정요인에 대한 연구
Determinants of market share in the pharmaceutical industry

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Authors
배은영
Advisor
양봉민
Issue Date
2000
Publisher
서울대학교 대학원
Keywords
의약품 시장pharmaceutical industry점유율market share상표충성도brand loyalty가격 전략pricing최초 진입자 이익first mover advantage
Description
학위논문(박사)--서울대학교 대학원 :보건학과 보건학전공,2000.
Language
Korean
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000070353

https://hdl.handle.net/10371/39354
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Graduate School of Public Health (보건대학원)Dept. of Public Health (보건학과)Theses (Ph.D. / Sc.D._보건학과)
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