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스포츠관여도가 스포츠의류 브랜드개성 및 태도에 미치는 영향 : (The)Effect of sports involvement on the brand personality and attitude of sportswear
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- Authors
- Advisor
- 강준호
- Issue Date
- 2007
- Publisher
- 서울대학교 대학원
- Keywords
- 스포츠관여도 ; sports involvement ; 스포츠의류 ; sportswear ; 브랜드개성 ; brand personality ; 브랜드태도 ; brand attitude
- Description
- 학위논문(석사)--서울대학교 대학원 :체육교육과,2007.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000046032
https://hdl.handle.net/10371/41981
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