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참여스포츠 소비자의 재구매 의사결정에 관한 연구 : 신체적 자기개념과 소비경험의 중재효과 분석 : Repurchase decision-making process of participant sport customers : the moderating effects of physical self-concept and consumption experience
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- Authors
- Advisor
- 강준호
- Issue Date
- 2007
- Publisher
- 서울대학교 대학원
- Keywords
- 참여스포츠 ; participant sport ; 재구매의도 ; repurchase intention ; 고객만족 ; customer satisfaction ; 서비스품질 ; service quality ; 서비스가치 ; service value ; 감정 ; emotion ; 운동에 대한 자기도식 ; exercise self-schema ; 소비경험 ; consumption experience.
- Description
- 학위논문(박사)--서울대학교 대학원 :체육교육과,2007.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000045262
https://hdl.handle.net/10371/42368
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