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Integration of marketing domain and R&D domain in NPD design process : sequential integration of conjoint analysis and Taguchi method : 신제품 개발 설계 프로세스에서의 마케팅 영역과 R&D 영역의 결합
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- Authors
- Advisor
- 박용태
- Issue Date
- 2007
- Publisher
- 서울대학교 대학원
- Keywords
- 신제품 개발 ; New product development ; 마케팅 영역 ; Marketing domain ; R D 영역 ; R D domain ; 컨조인트 분석 ; Conjoint analysis ; 다구찌 방법 ; Taguchi method ; 결합 ; Integration
- Description
- 학위논문(석사) --서울대학교 대학원 :협동과정 기술경영전공,2007.
- Language
- English
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000044720
https://hdl.handle.net/10371/42394
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