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확산 모형을 활용한 온라인 게임의 수요확산 패턴 비교 연구 : comparative analysis of demand diffusion patterns in online game industry
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- Authors
- Advisor
- 박종헌
- Issue Date
- 2007
- Publisher
- 서울대학교 대학원
- Keywords
- 온라인 게임 ; Online games ; 확산모형 ; Diffusion model ; Bass모형 ; Adopters category ; 수용주기 모형
- Description
- 학위논문(석사) --서울대학교 대학원 :협동과정 기술경영전공,2007.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000043837
https://hdl.handle.net/10371/42395
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