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TV 드라마 속에서의 제품배치(PPL)에 대한 소비자의 인식수준 및 규제 개선방안 연구 : Influence of PPL in TV Drama and Improvement Scheme of its Regulations
DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | 여정성 | - |
dc.contributor.author | 한성희 | - |
dc.date.accessioned | 2010-01-22T06:53:47Z | - |
dc.date.available | 2010-01-22T06:53:47Z | - |
dc.date.copyright | 2007. | - |
dc.date.issued | 2007 | - |
dc.identifier.uri | http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000045038 | kog |
dc.identifier.uri | https://hdl.handle.net/10371/42744 | - |
dc.description | 학위논문(박사)--서울대학교 대학원 :소비자학과,2007. | ko |
dc.format.extent | vii, 184 p. | ko |
dc.language.iso | ko | ko |
dc.publisher | 서울대학교 대학원 | ko |
dc.subject | PPL | ko |
dc.subject | PPL | ko |
dc.subject | PPL 유형 | ko |
dc.subject | PPL type | ko |
dc.subject | PPL 표현양식 | ko |
dc.subject | PPL representation form | ko |
dc.subject | 관여도 | ko |
dc.subject | Involvement about product | ko |
dc.subject | PPL 규제 | ko |
dc.subject | regulation on PPL | ko |
dc.title | TV 드라마 속에서의 제품배치(PPL)에 대한 소비자의 인식수준 및 규제 개선방안 연구 | ko |
dc.title.alternative | Influence of PPL in TV Drama and Improvement Scheme of its Regulations | ko |
dc.type | Thesis | - |
dc.contributor.department | 소비자학과 | - |
dc.description.degree | Doctor | ko |
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