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정보탐색과정에서의 소비자혼란에 관한 연구 : 휴대폰 구매를 중심으로 : (A)Study on consumer confusion in information search process : focused on mobile phone purchase
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- Authors
- Advisor
- 나종연
- Issue Date
- 2007
- Publisher
- 서울대학교 대학원
- Keywords
- 소비자혼란 ; consumer confusion ; 휴대폰 구매 ; mobile phone ; 정보탐색 ; information search ; 정보원천 ; source of information ; 소비자 만족 ; consumer satisfaction
- Description
- 학위논문(석사)--서울대학교 대학원 :소비자학과,2007.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000045659
https://hdl.handle.net/10371/42915
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