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구매에서의 소비자 자기통제기제 연구 : (A)Study on consumer self-control mechanisms in a purchasing situation
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- Authors
- Advisor
- 김난도
- Issue Date
- 2007
- Publisher
- 서울대학교 대학원
- Keywords
- 소비자 자기통제기제 ; Consumer Self-Control Mechanism ; 금전적 소비자 자기통제 ; behavioral self-control ; 행동적 소비자 자기통제 ; financial self-control ; 총 소비자 자기통제 ; total self-control ; 쾌락적 쇼핑 가치 ; hedonic shopping value ; 물질주의 성향 ; materialism
- Description
- 학위논문(석사)--서울대학교 대학원 :소비자학과,2007.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000045655
https://hdl.handle.net/10371/42919
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