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기혼여성의 보상구매행동에 대한 연구 : 자아개념과의 관계를 중심으로
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- Authors
- Advisor
- 김난도
- Issue Date
- 2006
- Publisher
- 서울대학교 대학원
- Keywords
- 보상구매 ; compensatory buying ; 비합리적 구매행동 ; irrational buying behavior ; 과시구매 ; conspicuous buying ; 충동구매 ; compulsive buying ; 중독구매 ; addictive buying ; 자아개념 ; self concept ; 자아인식 ; self awareness
- Description
- 학위논문(석사)--서울대학교 대학원 :소비자학과,2006.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000047314
https://hdl.handle.net/10371/42932
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