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프로축구 서포터즈의 신뢰와 몰입이 구단 애착도에 미치는 영향 : Relations among trust, commitment and loyalty of hardcore sports fans : from the relationship marketing perspective for the Korean professional soccer
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- Authors
- Advisor
- 강준호
- Issue Date
- 2005
- Publisher
- 서울대학교 대학원
- Keywords
- 서포터즈 ; Supporters ; 커뮤니티 ; Community ; 관계마케팅 ; Relationship Marketing ; 신뢰 ; Trust ; 몰입 ; Commitment ; 애착도 ; Loyalty
- Description
- 학위논문(석사)--서울대학교 대학원 :체육교육과,2005.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000051732
https://hdl.handle.net/10371/43022
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