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소비자의 구매 및 소비 경험에 대한 연구: 해석학적 연구 방법의 적용 : Study on the Consumers Purchase and Consumption experience: Application of Hermeneutics
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- Authors
- Issue Date
- 2001-03
- Publisher
- 서울대학교 경영연구소
- Citation
- 경영논집, Vol.35 No.1, pp. 1-28
- Keywords
- consumer behavior ; interpretivism ; attitudes toward consumption ; impulse puchase ; price ; hermeneutics
- Description
- 2001-03
- Abstract
- Previous Research in consumer behavior mainly employed positivism as a major research
paradigm. This paper studied consumers purchase and consumption experience on the basis
of interpretivism. In particular, this general attitudes toward consumption, impulse purchase,
attitudes toward foreign brands, use of coupon and samples, importance of price as a decision
criterion, store choice behavior from the perspective of hermeneutics.
The findings shows the usefulness of this framework in explaining various aspect of post-
IMF behavior.
- ISSN
- 1229-0491
- Language
- Korean
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