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소비자의 구매 및 소비 경험에 대한 연구: 해석학적 연구 방법의 적용
Study on the Consumers Purchase and Consumption experience: Application of Hermeneutics

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Authors
김재일
Issue Date
2001-03
Publisher
서울대학교 경영연구소
Citation
경영논집, Vol.35 No.1, pp. 1-28
Keywords
consumer behaviorinterpretivismattitudes toward consumptionimpulse puchasepricehermeneutics
Description
2001-03
Abstract
Previous Research in consumer behavior mainly employed positivism as a major research

paradigm. This paper studied consumers purchase and consumption experience on the basis

of interpretivism. In particular, this general attitudes toward consumption, impulse purchase,

attitudes toward foreign brands, use of coupon and samples, importance of price as a decision

criterion, store choice behavior from the perspective of hermeneutics.

The findings shows the usefulness of this framework in explaining various aspect of post-

IMF behavior.
ISSN
1229-0491
Language
Korean
URI
https://hdl.handle.net/10371/43287
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College of Business Administration/Business School (경영대학/대학원)Institute of Management Research (경영연구소)경영논집경영논집 vol.35 (2001)
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