Publications
Detailed Information
온라인 정보중간상 회원가입시의 소비자 정보비대칭성에 관한 연구 : An Empirical Study of Online Infomediarys Service Capability Signaling
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 주우진 | - |
dc.contributor.author | 김현식 | - |
dc.date.accessioned | 2010-01-25T23:57:05Z | - |
dc.date.available | 2010-01-25T23:57:05Z | - |
dc.date.issued | 2004-03 | - |
dc.identifier.citation | 경영논집, Vol.38 No.1, pp. 95-125 | - |
dc.identifier.issn | 1229-0491 | - |
dc.identifier.uri | https://hdl.handle.net/10371/44252 | - |
dc.description.abstract | As the negative effects of Information-age such as privacy problems, junk mail became
widespread, there has been a new stream of research in marketing that focuses on these problems. Chu and Kim(2003) proposed a theoretic model which states that corollary benefitssuch as free email, news, and sometimes monetary payment for providing information may be a possible signal to solve the consumersinformation asymmetry problem. However, despite the importance of empirical validation, there arent enough empirical studies which test these theoretical predictions. In this paper, we empirically examine the claim that corollary benefits can be a signal of hidden service capability of an infomediary. We find that consumers perceive lower level of corollary benefits to be adequate in case of well-established infomediaries. However, for an unknown infomediary, high level of corollary benenfit is important to signal capability. These findings are consistent with the predictions of the Chu and Kims theoretical research(2003). | - |
dc.language.iso | ko | - |
dc.publisher | 서울대학교 경영대학 경영연구소 | - |
dc.subject | Infomediaries | - |
dc.subject | Consumer Information | - |
dc.subject | Information Asymmetry | - |
dc.subject | Game Theory | - |
dc.subject | Signaling | - |
dc.subject | Empirical Study | - |
dc.title | 온라인 정보중간상 회원가입시의 소비자 정보비대칭성에 관한 연구 | - |
dc.title.alternative | An Empirical Study of Online Infomediarys Service Capability Signaling | - |
dc.type | SNU Journal | - |
dc.contributor.AlternativeAuthor | Chu, Wujin | - |
dc.contributor.AlternativeAuthor | Kim, Hyunsik | - |
dc.citation.journaltitle | 경영논집 | - |
dc.citation.endpage | 125 | - |
dc.citation.number | 1 | - |
dc.citation.pages | 95-125 | - |
dc.citation.startpage | 95 | - |
dc.citation.volume | 38 | - |
- Appears in Collections:
- Files in This Item:
Item View & Download Count
Items in S-Space are protected by copyright, with all rights reserved, unless otherwise indicated.