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고객성공에 대한 전략의지가 기업성과에 미치는 영향에 관한 연구 : A Study on the Effects of Strategic Intent to Customer Success for the Expected Corporate Performance
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- Authors
- Issue Date
- 2004-09
- Publisher
- 서울대학교 경영대학 경영연구소
- Citation
- 경영논집, Vol.38 No.2∙3, pp. 63-80
- Keywords
- customer success orientation ; entrepreneurship ; strategic intent ; customer success behavior ; shared value ; expected performance
- Abstract
- This study focuses on the customer success orientation strategy and its performance via
PSSBP (philosophy-strategic intent-behavior-structure change-performance) Paradigm.
Especially, we investigate the effects of strategic intent from the view of internal customer or
employees perspective. This research highlights the importance of entrepreneurship and
strategic intent as the foundation of behavioral and structural change and corporate
performance.
- ISSN
- 1229-0491
- Language
- Korean
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