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(A)Comparative study on marketing strategies between Korean and Japanese firms : recognition and decision making
韓日 企業 比較 硏究 : 經營環境 變化 認識과 마케팅 戰略

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Authors
황상환
Advisor
김현철
Issue Date
2007
Publisher
서울대학교 국제대학원
Keywords
사업부전략business strategy마케팅전략marketing strategy시장지향성market orientation고객지향성customer orientation
Description
Thesis(masters)--서울대학교 국제대학원 :국제학과(국제협력전공),2007.
Language
English
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000044907

http://hdl.handle.net/10371/46544
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Graduate School of International Studies (국제대학원)Dept. of International Studies (국제학과)Theses (Master's Degree_국제학과)
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