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Detailed Information
(A)Comparative study on marketing strategies between Korean and Japanese firms : recognition and decision making : 韓日 企業 比較 硏究 : 經營環境 變化 認識과 마케팅 戰略
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- Authors
- Advisor
- 김현철
- Issue Date
- 2007
- Publisher
- 서울대학교 국제대학원
- Keywords
- 사업부전략 ; business strategy ; 마케팅전략 ; marketing strategy ; 시장지향성 ; market orientation ; 고객지향성 ; customer orientation
- Description
- Thesis(masters)--서울대학교 국제대학원 :국제학과(국제협력전공),2007.
- Language
- English
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000044907
https://hdl.handle.net/10371/46544
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