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Brand equity model for premium brand : a case study on Lexus
프리미엄 브랜드의 브랜드 자산 모델

DC Field Value Language
dc.contributor.advisor김현철-
dc.contributor.author윤설-
dc.date.accessioned2010-01-29T05:38:57Z-
dc.date.available2010-01-29T05:38:57Z-
dc.date.copyright2007.-
dc.date.issued2007-
dc.identifier.urihttp://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000044487eng
dc.identifier.urihttp://hdl.handle.net/10371/46716-
dc.descriptionThesis(master`s)--서울대학교 국제대학원 :국제학과(국제지역학전공),2007.en
dc.format.extentvi, 66 장en
dc.language.isoenen
dc.publisher서울대학교 국제대학원en
dc.subject프리미엄브랜드en
dc.subjectpremium branden
dc.subject브랜드자산en
dc.subjectbrand equityen
dc.subject브랜드자산 구성요소en
dc.subjectbrand equity componentsen
dc.subject렉서스en
dc.subjectLexusen
dc.subject토요타en
dc.subjectToyotaen
dc.titleBrand equity model for premium brand : a case study on Lexusen
dc.title.alternative프리미엄 브랜드의 브랜드 자산 모델en
dc.typeThesis-
dc.contributor.department국제학과(국제지역학전공)-
dc.description.degreeMasteren
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Graduate School of International Studies (국제대학원)Dept. of International Studies (국제학과)Theses (Master's Degree_국제학과)
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