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한국기업공익광고 메시지변화연구 : 1980년~2006년 TV광고 중심으로 : (A)Study on message changes in Korean corporate public service advertising : from 1980 to 2006 with a focus on TV advertising
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 은기수 | - |
| dc.contributor.author | Chi, Linlin | - |
| dc.date.accessioned | 2010-01-29T05:39:19Z | - |
| dc.date.available | 2010-01-29T05:39:19Z | - |
| dc.date.copyright | 2007. | - |
| dc.date.issued | 2007 | - |
| dc.identifier.uri | http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000046175 | kog |
| dc.identifier.uri | https://hdl.handle.net/10371/46722 | - |
| dc.description | 학위논문(석사)--서울대학교 국제대학원 :국제학과 한국학전공,2007. | ko |
| dc.format.extent | 74 p. | ko |
| dc.language.iso | ko | ko |
| dc.publisher | 서울대학교 국제대학원 | ko |
| dc.subject | 기업공익광고 | ko |
| dc.subject | Corporate Public Service Advertising | ko |
| dc.subject | 기업공익광고 메시지 변화 | ko |
| dc.subject | Message Changes in Korean Corporate Public Service Advertising | ko |
| dc.subject | 기업이미지 | ko |
| dc.subject | Corporate image | ko |
| dc.title | 한국기업공익광고 메시지변화연구 : 1980년~2006년 TV광고 중심으로 | ko |
| dc.title.alternative | (A)Study on message changes in Korean corporate public service advertising : from 1980 to 2006 with a focus on TV advertising | ko |
| dc.type | Thesis | - |
| dc.contributor.department | 국제학과 한국학전공 | - |
| dc.description.degree | Master | ko |
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