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Evaluating the validity of strategic suggestions of global strategic frameworks : in the practice of three leading multinational companies in consumer packaged goods industry
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- Authors
- Advisor
- 문휘창
- Issue Date
- 2003
- Publisher
- 서울대학교 국제대학원
- Keywords
- MNC (다국적 기업) ; Mnc (multinational company) ; 국제화 ; Globalization ; 표준화 ; Standardization ; 지역화 ; Customization ; 차별화 ; Adaptation ; 세계화전략 ; Differentiation ; 소비재산업 ; Global strategy ; I-R Grid ; Consumer packaged goods industry (cpgi) ; 역동적 세계화 (Dynamic Globalization) ; I-r grid ; Dynamic globalization
- Description
- 학위논문(석사)--서울대학교 국제대학원 :국제학과 미주지역전공,2003.
- Language
- English
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000059934
https://hdl.handle.net/10371/46755
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