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(The) Open Innovation Model of Consumer Products Industry : Case Studies of P&G and Unilever : 소비자 용품 산업의 오픈이노베이션 모델 : P&G와 유니레버의 사례연구
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- Authors
- Advisor
- 문휘창
- Issue Date
- 2009
- Publisher
- 서울대학교 국제대학원
- Keywords
- 오픈 이노베이션모델 ; Open Innovation Model ; 연구개발이노베이션 ; R&D Innovation ; 소비자용품산업 ; Consumer Products Industry ; 프록터앤갬블 ; Proctor&Gamble ; 유니레버 ; Unilever ; 커넥트앤디벨롭 ; Connect and Develop
- Description
- Thesis(masters) --서울대학교 국제대학원 :국제학과(국제통상학전공),2009.8.
- Language
- English
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000039067
https://hdl.handle.net/10371/47097
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