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未來出現製品 情報가 消費者 期待와 選好에 미치는 影響에 關한 硏究 : Empirical investigation of the effect of forthcoming phantom product information on consumer expectation and preference

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Authors

이규현

Advisor
김원수
Issue Date
1995
Publisher
서울大學校 大學院
Keywords
미래출현제품 정보유령제품혁신채택과 확산소비자 기대선호 불확실성
Description
학위논문(박사)--서울大學校 大學院 :經營學科 經營學專攻,1995.
Language
Korean
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000084964

https://hdl.handle.net/10371/49143
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Theses (Ph.D. / Sc.D._경영학과)
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