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消費經驗의 儀禮化와 購買行動과의 關係에 관한 硏究
Ritualization of consumption experience and buying behavior

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Authors
박철
Advisor
임종원
Issue Date
1995
Publisher
서울大學校 大學院
Keywords
의례Ritual의례화Ritualization문화situation effect상황효과fashion marketing패션마케팅consumer behavior
Description
학위논문(박사)--서울大學校 大學院 :經營學科 經營學專攻,1995.
Language
Korean
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000084960

https://hdl.handle.net/10371/49144
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Theses (Ph.D. / Sc.D._경영학과)
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