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社會的 影響과 消費者 行動의 關係에 關한 硏究 : An Investigation of the relationship between social influence and consumer behavior
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- Authors
- Advisor
- 김원수
- Issue Date
- 1995
- Publisher
- 서울大學校 大學院
- Keywords
- reference group factors ; 준거집단요인 ; product factors ; 제품특성요인 ; social influence ; 사회적 영향 ; normative social influence ; 규범적 영향 ; informational social influence ; 정보적 영향
- Description
- 학위논문(박사)--서울大學校 大學院 :經營學科 經營學專攻,1995.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000084887
https://hdl.handle.net/10371/49153
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