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SER-M 패러다임을 통한 多國籍企業의 國內廣告戰略에 관한 硏究

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Authors

이지혜

Advisor
이동기
Issue Date
1997
Publisher
서울大學校 大學院
Description
학위논문(석사)--서울大學校 大學院 :經營學科 經營學專攻,1997.
Language
Korean
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000077829

https://hdl.handle.net/10371/49221
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