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製品의 知覺危險과 企業의 信賴度, 廣告主張의 客觀性에 따른 廣告效果의 變化에 관한 硏究

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Authors
김미진
Advisor
이유재
Issue Date
1996
Publisher
서울大學校 大學院
Description
학위논문(석사)--서울大學校 大學院 :經營學科 經營學專攻,1996.
Language
Korean
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000080102

https://hdl.handle.net/10371/50164
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Theses (Master's Degree_경영학과)
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