Browse

한국[마아케팅]에 있어서의 정부의 역할
THE ROLE OF GOVERNMENT IN KOREAN MARKETING

Cited 0 time in Web of Science Cited 0 time in Scopus
Authors
오상락
Issue Date
1968-03
Publisher
서울대학교 경영연구소
Citation
경영논집, Vol.2 No.1, pp. 1-211
Keywords
1-211
Description
1968-03
Abstract
The purpose of this study is twofold: one is to review the historical role of government in marketing development in the United States, Germany and Japan, and the other is to identify by comparative analysis and project the most appropriate governmental activities for the modernization of marketing institutions and practices in Korea.

The roles of the governments of the United States, Germany and Japan will be reviewed in regard to control and improvement of the marketing process. This historical exploration is intended to give a clear picture of the patterns of the development of marketing in the advanced nations.

In the emerging countries, marketing is viewed largely as a mechanistic process in which such functions as transportation, storage and exchange are involved. Korea is no exception in this regard. The contention of the author, however, is that marketing in its broadest sense must be viewed as the most important aspect of national economy. This includes all the functions and services involved in the flow of goods from the manufacturer to the ultimate consumer. Furthermore, when this view is shared by a greater number of those in business management, the growth of the national economy will be expedited to a substantial extent.
ISSN
1229-0491
Language
Korean
URI
https://hdl.handle.net/10371/50733
Files in This Item:
Appears in Collections:
College of Business Administration/Business School (경영대학/대학원)Institute of Management Research (경영연구소)경영논집경영논집 vol.02 (1968)
  • mendeley

Items in S-Space are protected by copyright, with all rights reserved, unless otherwise indicated.

Browse