CREATIVITY AND INNOVATION IN ORGANIZATION

Abstract

Decisions made by executives today form the shape of their organizations' in the future. This fact remains valid whether we are considering a very small enterprise, a very large and complex corporation or whether we are responsible for a major government department or division. In fact, it is applicable to all organizations......government, business, or social. If we are going to have qualified executives prepared to make tomorrow's decisions, can we as members of society seek less than the best qualified leaders to set in motion plans and programs which will affect our national posture in the future? Can we be satisfied with less than the most creative and innovative decision makers in our organization? Can we be satisfied with subordinates and workers who are not creative? Can we afford to be content with government or business leaders who lack professional training, the sense of responsibility, and the understanding required to fully comprehend the importance on tomorrow of the decisions they make today. The future survival of healthy and dynamic political, economic, and social systems of any nation can be seriously handicapped by ineffective leadership.