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The Growth Strategy of A Department Store
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- Authors
- Issue Date
- 1997-12
- Publisher
- 서울대학교 경영대학 경영연구소
- Citation
- 경영논집, Vol.31 No.3/4, pp. 60-69
- Keywords
- 60-69
- Description
- 1997-12
- Abstract
- The history of Shinsegae Department Store began in nineteen sixty-three when Samsung, then one of leading business corporations in Korea, purchased the department
store building that used to be the Seoul Branch of the Japanese Mitsukoshi company. By the 1960s the retail market in Korea consisted of nothing but premodern business facilities with small family-run stores and traditional marketplaces. The so-called
department stores that existed at that time were not the kind that were operating in the West but were buildings in which independent store owners rented spaces, and there was no systematic methods of retail management in practice.
- ISSN
- 1229-0491
- Language
- English
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