Publications
Detailed Information
An Investigation of the Influences of Consumer Involvement on Message Repetition Effects
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Lee, Haksik | - |
dc.date.accessioned | 2010-02-10T07:07:57Z | - |
dc.date.available | 2010-02-10T07:07:57Z | - |
dc.date.issued | 1988-03 | - |
dc.identifier.citation | 경영논집, Vol.22 No.1, pp. 188-217 | - |
dc.identifier.issn | 1229-0491 | - |
dc.identifier.uri | https://hdl.handle.net/10371/54242 | - |
dc.description | 1988-03 | - |
dc.description.abstract | One of the issues in message repetition effects in the research of consumer psychology and advertising has been whether there exists wearout effect when message recipients are exposed to a commercial several times. When there exists the wearout effect, this phenomenon is called inverted-U relationship between message repetition and message acceptance. The inverted-U relationship has theoretically been proposed and supported by several studies. | - |
dc.language.iso | en | - |
dc.publisher | 서울대학교 경영대학 경영연구소 | - |
dc.subject | 188-217 | - |
dc.title | An Investigation of the Influences of Consumer Involvement on Message Repetition Effects | - |
dc.type | SNU Journal | - |
dc.contributor.AlternativeAuthor | 李學湜 | - |
dc.contributor.AlternativeAuthor | 이학식 | - |
dc.citation.journaltitle | 경영논집 | - |
dc.citation.endpage | 217 | - |
dc.citation.number | 1 | - |
dc.citation.pages | 188-217 | - |
dc.citation.startpage | 188 | - |
dc.citation.volume | 22 | - |
- Appears in Collections:
- Files in This Item:
Item View & Download Count
Items in S-Space are protected by copyright, with all rights reserved, unless otherwise indicated.