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College of Social Sciences (사회과학대학)
Dept. of Communication (언론정보학과)
Theses (Ph.D. / Sc.D._언론정보학과)
유명 옹호인(celebrity endorser)의 광고효과에 관한 연구 : VisCAP모형의 검증을 중심으로
Effectiveness of celebrity endorser in TV commercials : an empirical test of VisCAP model
- Authors
- 남인용
- Advisor
- 차배근
- Issue Date
- 1998
- Publisher
- 서울대학교 대학원
- Keywords
- 유명 옹호인; celebrity endorser; 광고 효과; advertising effectiveness; 상품 인지; brand awareness; 상품 태도; brand attitude; 가시성; visibility
- Description
- 학위논문(박사)--서울대학교 대학원 :언론정보학과,1998.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000074515
http://hdl.handle.net/10371/57148
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- College of Social Sciences (사회과학대학)Dept. of Communication (언론정보학과)Theses (Ph.D. / Sc.D._언론정보학과)
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