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유명 옹호인(celebrity endorser)의 광고효과에 관한 연구 : VisCAP모형의 검증을 중심으로
Effectiveness of celebrity endorser in TV commercials : an empirical test of VisCAP model

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Authors
남인용
Advisor
차배근
Issue Date
1998
Publisher
서울대학교 대학원
Keywords
유명 옹호인celebrity endorser광고 효과advertising effectiveness상품 인지brand awareness상품 태도brand attitude가시성visibility
Description
학위논문(박사)--서울대학교 대학원 :언론정보학과,1998.
Language
Korean
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000074515

http://hdl.handle.net/10371/57148
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College of Social Sciences (사회과학대학)Dept. of Communication (언론정보학과)Theses (Ph.D. / Sc.D._언론정보학과)
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