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홍보정책의 변천과정과 정책홍보 모델의 모색 : 노무현 정부와 이명박 정부를 중심으로 : (The) Transformation Process of Government PR Policies and Groping to Desirable Model for Government PR Policies : Focus in Comparing PR Policies of Roh Moo-hyun and Lee Myung-bak Administrations
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- Authors
- Advisor
- 이승종
- Issue Date
- 2009
- Publisher
- 서울대학교 행정대학원
- Keywords
- 커뮤니케이션 당사자의 상호작용 홍보모델 ; An interacting PR communication model involving the parties concerned; Governments PR system and its functions; Relations between the Government and the Press; The Method of Communicating with the general Public ; 정부 홍보조직과 기능 ; or the Nature of the Communication Channel. ; 정부와 언론의 관계 ; 국민과 소통 방식 또는 소통채널
- Description
- 학위논문(석사) --서울대학교 행정대학원 :행정학과,2009.8.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000039153
https://hdl.handle.net/10371/60999
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