S-Space College of Social Sciences (사회과학대학) Institute of Communication Research (언론정보연구소) Journal of Communication Research (언론정보연구) Journal of Communication Research (언론정보연구) vol.47(1) (2010)
Actualization of Convergence : Human, Cultural and Social Perspectives on the Practices of Multiple Media
컨버전스의 현실화 : 다중 미디어 실천에 관한 인간, 문화, 사회적 관점
- Jung, JuneHee; Kim, Yeran
- Issue Date
- Journal of Communication Research, Vol.47 No.1. pp. 5-42
- convergence; multiple media use; the virtual; actualization; convergence culture; institutional ecology
- Beyond the limit of a techno-industrial, functionalist perspective on media convergence, we aim to examine the mechanisms and the meanings of the actualization of convergence through human practices of multiple media use. The actualization of convergence is defined as
people’s practice of multiple media creating and expressing concrete
cultural modes and social relations in media convergence ecology.
Drawing upon those theoretical perspectives, this research approaches
the realities of convergence in Korean society by conducting in-depth
interviews with multiple media users. By and large, the research shows
that the users are constructing their everyday lives into media rituals on
the personal, cultural and social dimensions. Firstly, we see convergence
subjectivities that embody instantaneous, vagrant and weary experiences
with more convenience and freedom given by a media-rich environment.
Secondly, we see a culture in which the users conflicts as well as fuses with
various sub-culture groups and cultural industrial organizations.
Thirdly, we see popular social sentiments that voluntarily comply with
and get crazed by the hierarchical emotional relationships of adoration
and admiration, which seems to be in contrast with the technologically
egalitarian designs of social networking.