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Case Study on Convergence Strategies of high-Technology Companies

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Issue Date
2007-12
Publisher
국제e비즈니스학회
Citation
The e-Business Studies 1(1): 53-84
Keywords
convergence strategynetwork IT value chainmechanism-based view
Abstract
This paper predicts the convergence strategies of high-technology companies by analyzing current
convergence strategies and business sector trends in network IT value chain.
Digital convergence and diversification (e.g., Penrose, 1959; Ansoff, 1965; Markides, 1995; Fey, 2000;
Montgomery, 1994) in this paper can be defined as the strategies that high-technology companies diversify
their businesses to other related business sectors (e.g., Hill and Hoskisson, 1987) in network IT value chain.
Network IT value chain is composed of 6 business sectors which are core component, hardware, software,
network, content, and service.
We analyze the 6 companies as cases of high-technology companies such as Intel, Sony, Nokia, Microsoft,
SK Telecom, and Yahoo.
This paper is composed of 5 chapters as follows: Chapter I shows the outline of the paper. This chapter
specifies research background, objectives and scope. Chapter II analyzes current convergence strategies of 6
companies. Chapter III shows the prediction of business sector trends in network IT value chain. This
chapter includes major streams of business sectors and their predicted strategic pathways. Based on the
implications of the analysis of current convergence strategies and the prediction of business sector trends,
chapter IV predicts the convergence strategies of 6 high-technology companies. Finally, we compare the
current strategic positions with the future positions in the perspective of the degree of diversification.
ISSN
1229-9836
Language
English
URI
https://hdl.handle.net/10371/62354
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Journal Papers (저널논문_경영학과)
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