유형분석을 통한 메커니즘관점의 고찰 : 지속성장을 위한 유한킴벌리의 혁신사례를 중심으로

Abstract

Mechanism is an emerging area of research for strategy scholars. Recently, researchers have begun to use the mechanism has been noted across various fields of strategic management(Eisenhardt & Martin, 2000; Makadok, 2001; Zahra &Nielsen, 2002; Zollo & Winter, 2002). Despite the frequent use of the mechanism construct, its empirical investigation remains largely ambiguous and inconsistent.

Cho and Lee(1998) proposed ser-M parakigm that focuses on the interactions among subject(s), environment(e), and resources(r), and then integrates these three components into a dynamic mechanism. They suggested that afirm creates value when the mechanixm functions properly determine the path for its growth. A componential approach to the study of the mechanism based on ser-M paradigm has been developed to the exploration of the composition of ser, sequence, and timing of capability building from the process perspective. The existing studies on the mechanism, however, have been dominantly qualitative in their nature, thus limiting their generalizability.

The present study offers one of initial empirical findings in the mechanism literature by developing an integrative conceptual framework and by quantitatively identifying the patterns of the innovation mechanism in order to demonstrate the operation of the mechanism-based view in a korean firm. The results of our pattern analysis involving 94 innovation cases showed the presence of 12 distinct patterns of different sequences through which the three components (ser) took place during the 94 innovation activities. Our quantitative analysis further revealed the presence of a small number of dominating ser sequences that explained innovation processes in the firm.