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온라인 상황에서 감정이입의 역할 및 영향요인에 관한 연구 : (The) Role and Effects of Empathy in the Online Environment
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Web of Science
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- Authors
- Advisor
- 임종원
- Issue Date
- 2010
- Publisher
- 서울대학교 대학원
- Keywords
- 감정이입 ; Empathic capacity ; 연결 마케팅 ; Empathy ; 감정이입 역량 ; Empathic experience ; 동일시 ; WOM ; 몰입 ; Social impact theory ; 온라인 페르소나 ; Self presentation ; 자기제시 ; Impression management ; 인상관리 ; Online interaction readiness ; 적극성 ; Interaction anxiety ; 상호작용성 ; Assertiveness ; 연결성 ; Perceived similarity ; 반응성 ; Information shared ; 수용압력 ; Connected network ; 온라인 상호작용준비도 ; Network responsiveness ; 지각된 유사성 ; Identification ; 구전의도 ; Relationship marketing ; Relationship commitment
- Description
- 학위논문(박사) --서울대학교 대학원 :경영학과(경영학전공),2010.2.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000032336
https://hdl.handle.net/10371/63798
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