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환경의식적 소비행동에 영향을 미치는 요인에 관한 연구 : Study on Factors That Affect Environmental Conscious Consumer Behavior
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- Authors
- Advisor
- 김상훈
- Issue Date
- 2010
- Publisher
- 서울대학교 대학원
- Keywords
- 환경의식적 구매 ; environment-friendly product ; 친환경 제품 ; environment-conscious consumer behavior ; 구매태도 ; attitude ; 구매의도 ; perceived consumer effectiveness ; 소비자노력의 효과성지각 ; environmental concern ; 환경의식 ; altruism ; 이타주의 ; confidence ; 자신감 ; compromise ; 양보
- Description
- 학위논문(석사) --서울대학교 대학원 :경영학과(마케팅전공),2010.2.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000032993
https://hdl.handle.net/10371/64386
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