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인터넷 댓글의 이용동기가 댓글을 읽은 후 소비자 행동에 미치는 영향 : (The) Influence of Consumers Motives on the Behaviors of Reading Comments
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 김상훈 | - |
| dc.contributor.author | 김용문 | - |
| dc.date.accessioned | 2010-05-07 | - |
| dc.date.available | 2010-05-07 | - |
| dc.date.copyright | 2010 | - |
| dc.date.issued | 2010 | - |
| dc.identifier.uri | http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000032992 | kog |
| dc.identifier.uri | https://hdl.handle.net/10371/64387 | - |
| dc.description | 학위논문(석사) --서울대학교 대학원 :경영학과(경영학전공),2010.2. | ko |
| dc.format.extent | 52장 | ko |
| dc.language.iso | ko | ko |
| dc.publisher | 서울대학교 대학원 | ko |
| dc.subject | 댓글 | ko |
| dc.subject | Replies | ko |
| dc.subject | 이용동기 | ko |
| dc.subject | Customer motivation | ko |
| dc.subject | 구전의도 | ko |
| dc.subject | Commission intension | ko |
| dc.subject | 댓글 마케팅 | ko |
| dc.subject | comment accept | ko |
| dc.subject | comments marketing | ko |
| dc.title | 인터넷 댓글의 이용동기가 댓글을 읽은 후 소비자 행동에 미치는 영향 | ko |
| dc.title.alternative | (The) Influence of Consumers Motives on the Behaviors of Reading Comments | ko |
| dc.type | Thesis | - |
| dc.contributor.department | 경영학과(경영학전공) | - |
| dc.description.degree | Master | ko |
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