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College of Business Administration/Business School (경영대학/대학원)
Dept. of Business Administration (경영학과)
Theses (Master's Degree_경영학과)
CEO Identity Bias
- Authors
- 이채호
- Advisor
- 이유재
- Issue Date
- 2010
- Publisher
- 서울대학교 대학원
- Keywords
- 마케팅; CEO; CEO marketing; Identity; Identity-based motivation
- Description
- Thesis(masters) --서울대학교 대학원 :경영학과(마케팅전공),2010.2.
- Language
- English
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000032990
http://hdl.handle.net/10371/64389
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