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브랜드 컨셉 유형이 브랜드간 일치성과 브랜드 제휴 평가 간의 관계에 미치는 영향 : (The) effects of brand concept on relationship between consumer evaluation of brand alliance and between-partner congruity
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 박기완 | - |
| dc.contributor.author | 문태준 | - |
| dc.date.accessioned | 2010-05-07 | - |
| dc.date.available | 2010-05-07 | - |
| dc.date.copyright | 2010 | - |
| dc.date.issued | 2010 | - |
| dc.identifier.uri | http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000032974 | kog |
| dc.identifier.uri | https://hdl.handle.net/10371/64405 | - |
| dc.description | 학위논문(석사) --서울대학교 대학원 :경영학과(마케팅전공),2010.2. | ko |
| dc.format.extent | vii, 102 p. | ko |
| dc.language.iso | ko | ko |
| dc.publisher | 서울대학교 대학원 | ko |
| dc.subject | 브랜드제휴 | ko |
| dc.subject | Brand Alliance | ko |
| dc.subject | 브랜드컨셉 | ko |
| dc.subject | Brand Concept | ko |
| dc.subject | 일치성 | ko |
| dc.subject | Congruity | ko |
| dc.subject | 정보처리동기 | ko |
| dc.subject | ELM | ko |
| dc.subject | 흥분전이이론 | ko |
| dc.subject | Excitation-transfer theory | ko |
| dc.title | 브랜드 컨셉 유형이 브랜드간 일치성과 브랜드 제휴 평가 간의 관계에 미치는 영향 | ko |
| dc.title.alternative | (The) effects of brand concept on relationship between consumer evaluation of brand alliance and between-partner congruity | ko |
| dc.type | Thesis | - |
| dc.contributor.department | 경영학과(마케팅전공) | - |
| dc.description.degree | Master | ko |
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