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블로그의 상호작용적 커뮤니케이션이 정보원 신뢰성에 미치는 영향 : (The) Effect of Interactive Communication of Blog on Source Credibility

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Authors

전기범

Advisor
김재일
Issue Date
2010
Publisher
서울대학교 대학원
Keywords
온라인 구전e-WOM블로그Blog정보원 신뢰성Source Credibility상호작용성Interactivity
Description
학위논문(석사) --서울대학교 대학원 :경영학과(경영학전공),2010.2.
Language
Korean
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000032969

https://hdl.handle.net/10371/64410
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